Overview

Develop both a strategy and a tactical approach to maximize the impact and return of your next event or trade show. This workshop provides tools attendees can use to convert prospects into customers.

Topics Covered

• Maximizing investment return at Trade Shows and Events
  
• Developing prospect qualifying criteria
  
• Closing orders from lead generation
  
• Developing connections and building rapport
  
• Setting goals

Learning Objectives

• Develop a trade show or event strategy.
• Improve qualifying and closing skills for trade-show staff.
• Set goals.
• Create an environment of helpfulness and cross-selling.
• Establish a method of lead processing and follow-up.

Desired Outcomes

• Help your team deliver better qualified leads.
• Inspire team members to make a positive impression in the booth and generate excitement.
• Maximize the return on investment of your next event or trade show.