Trade Show and Event Selling
Maximize the profitability of your next trade show or event.
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Trade Show Selling

Overview

In the first 13 seconds of entering your booth, 77% percent of visitors subconsciously decide if they are interested? Time is of the essence to make a positive impression. We provide methods for making quick, meaningful connections, winning attention, and keeping it.

Develop both a strategy and a tactical approach to maximize the impact and return of your next event or trade show. This workshop provides tools attendees can use to convert prospects into customers.

Topics Covered

  • Maximizing investment return at trade shows and events
  • Developing prospect qualifying criteria
  • Closing orders from lead generation
  • Developing connections and building rapport
  • Setting goals

Learning Objectives

  • Develop a trade show or event strategy.
  • Improve qualifying and closing skills for trade-show staff.
  • Set goals.
  • Create an environment of helpfulness and cross-selling.
  • Establish a method of lead processing and follow-up.

Desired Outcomes

  • Help your team deliver better qualified leads.
  • Inspire team members to make a positive impression in the booth and generate excitement.
  • Maximize the return on investment of your next event or trade show.

Register Now!

60 minutes. $149.00 per attendee.

Wednesday, April 22, 2026 at 11:00 AM ET / 8:00 AM PT.
Friday, May 15, 2026 at 11:00 AM ET / 8:00 AM PT.