Our Mission Statement

We provide experiential training and learning services for people who work in sales, management, customer support, and field service, contributing to the growth of these professionals and the companies they represent.

History and Philosophy

Since 1981, Sales Concepts has provided tailored training for people who work in sales, service, telemarketing, and management. Sales Concepts was founded on the philosophy that training should be productive, competitive, tailored to the individual, enjoyable, and designed to improve performance. We believe that there is more than one right way. There is no such thing as a silver bullet that works in all markets, for all people. To be applicable to your business, training must be tailored to your market, products, services, and people. Customized training by Sales Concepts allows your company to develop a continuing, focused training program that is delivered in the time and format that you specify.

While everyone talks customized training, most courses are a one size fits all. A truly tailored course should be challenging, participative and let the attendees learn through experience. Attendees who feel as well as hear gain a fresh perspective on their performance. Sales Concepts tailored courses are more than just a good review.

If training is just a good review or not applicable to your people, products or services, then the cost is too high. Make each dollar count by investing in tailored training to suit your needs.

two colleagues discussing performance improvement programs

Why Sales Concepts?

Student to instructor ratio is at least 1:4 resulting in individual attention and true behavior change.

Scenarios and case studies are based on your products and services resulting in increased retention since your people can focus on the curriculum and not some contrived product.

The assistance of your managers in customizing certain segments of the course and completing our student assessment form allows us to get right to work on the specific issues each student needs to be addressed. This means we don’t waste valuable training time. With the low student to instructor ratio, we are able to customize even our public course to the needs of you and your attendee.

We have been providing innovative customized sales and service training since 1981. We know how to help companies increase their sales and surpass their customer’s expectations.

Our facilitators have backgrounds in sales, service, management, and finance. They utilize the latest in experiential learning techniques to ensure that your people will do something different after the training.

The attendees participate in numerous video or audio recorded sales scenarios with Sales Concepts’ instructors. Each person has the opportunity to practice the execution of his or her newly acquired skills on our instructors and not on your clients. They leave the course with a suite of new tools and the confidence to put those tools into practice and immediately secure a return on your training investment.

This course design has the added benefit of providing your staff with a common language and a better understanding of human behavior. This understanding will not only allow them to communicate better with their customers but also with each other.

Our Capabilities

How can you make custom training happen for your company?

Sales Concepts provides world-class training for field sales, enterprise sales, inside sales, negotiating, management, presentations, team building, trade-show selling, and territory management.

We offer public courses, on-site courses and programs, corporate universities, keynote speakers, individual training programs, media-based training, and train-the-trainer certification.


Global Presence

Sales Concepts has delivered programs in Canada, Mexico, Ireland, France, the U.K., Switzerland, and Russia. Attendees to our courses include representatives from Europe, Africa, Asia, Australia, the Pacific Rim, the Middle East and the Americas.
Subscribe to our newsletter!
Get tips and ideas to help you sell more.

Stay updated on our news and events! Sign up to receive our newsletter.