Thanks! Great Presentation.
“Great Presentation!” These could be the worst words you can hear after your sales presentation! Another horrible response a presenter might hear after a presentation is, “Thank you very much. We will be in touch.” Without an inspiring action step, most sales-oriented presentations inform without compelling a proactive response from your prospect(s)
Almost anyone can deliver an informative presentation. However, when you bring together a compelling sales-oriented, informative presentation, you have a powerful combination that will more likely achieve the desired result: a trial, a visit, or an ORDER!
Two other critical components of a compelling presentation are its visual appeal and flexibility to accommodate the audience’s interests. The graphics, support materials, and content flow must be stimulating. It’s boring to use a PowerPoint presentation with black type on a white background in the default font of Arial. If this describes your presentations, maybe you hear the refrain, “Thanks, we will get back to you.” more than you would like. There’s no question that a visually attractive presentation commands attention, but it also needs to be flexible. Use hyperlinks to navigate to content when your prospect shows interest in a point or asks a question. It’s more important to respond to your prospect’s thoughts than to follow the order of your slides. Visual appeal and flexibility will produce a more proactive response from your prospects. That means you may have to brush up on your PowerPoint skills. Some of the best sales-oriented presentations we have seen did not use PowerPoint. If you prepare and practice with your prospect in mind, you can command the attention yourself! Gasp! Remember, PowerPoint is there to support you, not replace you.
Ask for feedback at the end of each slide. Get your audience interactive as soon as possible and keep them that way.
Here are a few keys to a winning presentation that generates action and business:
This is the most important part of any presentation. A presentation can’t be compelling without one.
Leave nothing to chance; take nothing for granted.
Analyzing Your Audience
Understand and fulfill their expectations.
Build the core of your presentation and be prepared to respond.
Grab the attention of your audience and hold it.
Cause your audience to want to listen to the rest of your story.
Know for sure that you are compelling.
Finish strong with a call for action.
Review your presentations or those used by your team. Ask an objective individual to give you their assessment. Is the presentation focused on your objective and the customer’s needs? Does it compel action? If not, change your presentation based on the ideas mentioned above and points. Sometimes it takes an external source to help sharpen your presentation skills. At Sales Concepts, we are your ally in preparing and delivering successful sales-oriented presentations so that instead of “Great Presentation.” you will hear, “How soon can we get started?”