Sorry. I did not have time.

We were going to write a meaningful message for you this week, but we ran out of time. This is obviously a joke because you are reading our message now. However, this is not funny when it happens for real. Have you ever heard someone say this phrase to you? How does it make you feel when you hear it? Worse, have you ever said this?

When we say we didn’t have time, we tell people that whatever it is that you did not have time for was not a priority. We manage priorities, not time. The trick is to manage our priorities so we don’t ever have to say this phrase.

Have you ever heard a customer or prospect say this to you? Think about that when you are qualifying and forecasting because it means that you are not a priority to them. Find out why.