Persuasive Sales

Master the sales process.

Your job is to drive revenue. But how?

Master The Sales Process

Click here to register for Persuasive Sales.

Objectives

Set attendees apart from their competition.
Enhance the sales process, improving the attendees' ability to uncover opportunities and win orders.
Guide attendees' perspectives to see everything in the sales process as a part of the closing.

Course Synopsis

At Sales Concepts, we believe there is no one right way to sell. Using our unique experiential learning methodology, we can customize this program for the individual needs of each attendee! Persuasive Sales consists of interactive workshops, theory, sales-call simulations, and instructor feedback. Simply put, people learn by doing; therefore, attendees sell their products and services to Sales Concepts instructors who portray their customers in three realistic virtual sales calls. These real-life scenarios are based on input from each attendee and their manager.

We emphasize that closing is an integral part of the whole, not just an event at the end of the sales process. Attendees receive individual feedback from our instructors. Our goal is to help individuals enrolled in Persuasive Sales leave better prepared to win more orders and sell at their highest potential in a lasting and consistent way that works for them.

Topics Covered

The Sales Process
	We cover everything from initial contact to follow-up.
Customer Buying Styles
	Understand and meet customer expectations.
Handling Objections and Closing
	Objections should be viewed as an opportunity, not feared.
Asking Questions
	Selling is not telling. Questions lead to opportunity and more business.
Account Management
	Proactive versus reactive selling, the daily activities that yield positive results.
Selling Quality not Price
	Business is seldom lost because of price alone.
Communication
	The important link between you and your customers.

Structure

Ten interactive on-line one-hour sessions
Three virtual sales calls via Zoom or the video conferencing platform of your choice.
Tuesdays and Thursdays at 11:00 AM ET / 8:00 AM PT from October 21 to December 11, 2025

Price

$2,290 per attendee

Course Syllabus

Session 1	Tuesday, October 21, 2025 Introduction – Understanding how customers buy
Session 2	Thursday, October 23, 2025 Recognizing customer styles via telephone and email
Session 3	Tuesday, October 28, 2025 Selling to different types of people
Session 4	Thursday, October 30, 2025 Buying influences
Week of November 3, 2025 ~ First customized virtual sales call with feedback One hour (date and time determined with participant)
Session 5	Tuesday, November 11, 2025 Asking questions
Session 6	Thursday, November 13, 2025 Active listening
Session 7	Tuesday, November 18, 2025 Handling objections
Session 8	Thursday, November 20, 2025 Selling Benefits
Week of November 24, 2025 ~ Second customized virtual sales call with feedback One hour (date and time determined with participant)
Session 9	Thursday, December 4, 2025 Closing
Week of December 8, 2025 ~ Third customized virtual sales call with feedback One hour (date and time determined with participant)
Session 10	Tuesday, December 16, 2025 Course review and summary

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