Now is the time to prospect for 2024.

Now is the time for most salespeople to get serious about prospecting.

It’s the time of year when many companies are planning for 2024. Successful salespeople understand that they must enter a company’s buying cycle to be considered an option. Don’t wait until it’s too late to get in the door. You don’t want to hear, “We already made a decision.”

Making prospecting a priority now is how to ensure success in 2024. Use all the tools for prospecting – the phone, email, social media, online video platforms, and in-person meetings.

Statistics show it takes at least 6-8 attempts to gain engagement. Your competition may stop after one or two tries. Keep going; it pays off! Think of your messages as mini advertisements. Always state them from the prospect’s perspective. What do they get from your products and services? That should be first in your message or introduction.

Don’t believe the statistics? Pick 10-15 prospects and try reaching out to them weekly for up to eight weeks. If you don’t reach them, leave a message and block time on your calendar to prospect these accounts. Plant seeds. Watch the appointments roll in and the money tree grow in 2024.