LinkedIn is a waste of time. It does not work. Even in 2024, we still have people in our programs who believe this. The problem is, they are right. LinkedIn does not work if you do not have a strategy and system to make it work. Like most things, you will get out of LinkedIn what you put into it.
Here are three simple things you can do with LinkedIn to generate more business. Just remember PEP. That stands for promote, engage, and prospect.
Promote: In marketing, promotion refers to any communication used to inform target audiences of the relative merits of a product, service, brand, or issue. It is usually persuasive.
Engage: People buy from people who they know and trust. They buy from people who they believe can help them. They buy from people who care about their success. Engaging with people on LinkedIn helps answer these questions about you in the minds of your prospects and customers.
Prospect: We define prospecting as anything one proactively does to grow business by adding new customers or selling more to existing customers. LinkedIn is a perfect platform for both of these.
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