Most people typically think LinkedIn is a job-finding tool and overlook how valuable LinkedIn can be even when you are gainfully and happily employed. We begin by assessing the value of LinkedIn for people responsible for working and connecting with customers. LinkedIn is vital for anyone working in a B2B selling environment to differentiate themselves in today's digital environment. This session demonstrates how. Topics covered include developing a profile that sells, the value of qualified connections, following organizations, maximizing customer interaction, and how social networks impact the quality of your reputation in your industry.
We focus on three primary aspects of successfully generating business with LinkedIn.
- Promote | Yourself and your company.
- Engage | People buy from people who they know and trust.
- Prospect | Add new customers and sell more to existing customers.
LinkedIn can be one of the most valuable selling tools you have. A few minutes each day spent doing the things shared in this workshop will have tangible rewards.
Accelerate pipeline growth through elite LinkedIn social selling practices.
- Determine Objectives. What exactly do you want to use LinkedIn to do?
- Establish and optimize your LinkedIn profile.
- What is your Social Selling Index Score (SSI) and why should you work to improve yours?
- Use Google Advanced to search Linkedin.com for different types of customer information.
- Be a source of added value for your customers.
- How to update your profile on LinkedIn.
- Reaching out to prospects and customers.
- Create and execute a prospecting strategy on LinkedIn to generate qualified leads.
- Create and build new relationships.
- Follow up with prospects.
- Generate referrals.
- Better-quality leads
- Shortened sales cycles
- Higher conversion rates
- Better relationships with customers.
- Set a budget for how much time you will invest in LinkedIn and stick to it.
- Establish and build long-lasting positive relationships that generate loyal customers.
- Meet and surpass customer expectations.
