Selling at Business Aviation Events

Objective

• Develop an event strategy.
• Improve qualifying and closing skills for trade-show staff.
• Set goals.
• Create an environment of helpfulness and cross-selling.
• Establish a method of lead processing and follow-up.

Course Synopsis

Attending a Business Aviation Event requires a significant investment. Converting the opportunities generated in face-to-face contact with prospects and customers is critical. This workshop helps attendees develop a strategy and a tactical approach for maximizing the impact and return of an event. We provide methods for making quick and meaningful connections. The course enables attendees to convert suspects into prospects and prospects into customers. Attendees focus on their products or services. Participants learn effective closing techniques and a follow-up process that ensures long-term success.

Topics Covered

• Maximizing investment return at Business Aviation Events
• Developing prospect qualifying criteria
• Closing orders from lead generation
• Developing connections and building rapport
• Setting goals