Sales Concepts, Inc.

Developing and Presenting a Business Case

Establish value and create a sense of urgency.

Overview
	A business case is a document or a presentation that helps a person or people understand the benefits and risks of an opportunity or recommendation. It compares alternatives and the proposal's benefits with other options and the limitations of the status quo. A strong business case establishes urgency and delivers a compelling argument for implementation. This session explores how to develop and present a persuasive business case.
	Understand and deliver the three components of a strong business case.
	A business case compares money spent and made over time for a financial decision. This impacts the customer compared to other options or alternatives they may be considering.

Topics Covered
	What is a business case? Why develop and present a business case? How do business cases establish urgency? How do you represent financial benefits throughout the sales process? Quantify the benefits of your solution with your customer. Establishing a financial advantage. Examples of financial benefits are evaluated and discussed. Your financial case must prove that your benefits outweigh the rewards of all other options.

Learning Objectives
	Be able to identify and represent financial benefits throughout the sales process.

Desired Outcomes
	Recognizing favorable financial opportunities for customers concerning your products, services, and solutions. Provide precise, quantifiable, verifiable data based on unique customers.


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	60 minutes. $149.00 per attendee.

	Wednesday, September 3, 2025, at 11:00 AM ET / 8:00 AM PT





	Friday, October 3, 2025, at 11:00 AM ET / 8:00 AM PT



See our public course schedule for locations and dates. For More Information On This Or Other Courses Contact Us

Overview

Topics Covered

Learning Objectives

Desired Outcomes

Register Now!