Developing and Presenting a Business Case
Establish value and create a sense of urgency.
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A business case is a document or a presentation that helps a person or people understand the benefits and risks of an opportunity or recommendation. It compares alternatives and the proposal's benefits with other options and the limitations of the status quo. A strong business case establishes urgency and delivers a compelling argument for implementation. This session explores how to develop and present a persuasive business case.
Understand and deliver the three components of a strong business case.
A business case compares money spent and made over time for a financial decision. This impacts the customer compared to other options or alternatives they may be considering.
Topics Covered
  • What is a business case?
  • Why develop and present a business case?
  • How do business cases establish urgency?
  • How do you represent financial benefits throughout the sales process?
  • Quantify the benefits of your solution with your customer.
  • Establishing a financial advantage.
  • Examples of financial benefits are evaluated and discussed.
  • Your financial case must prove that your benefits outweigh the rewards of all other options.
Learning Objectives
  • Be able to identify and represent financial benefits throughout the sales process.
Desired Outcomes
  • Recognizing favorable financial opportunities for customers concerning your products, services, and solutions.
  • Provide precise, quantifiable, verifiable data based on unique customers.

Register Now!
60 minutes. $149.00 per attendee.
Wednesday, July 24, 2024, at 11:00 AM ET / 8:00 AM PT
Click here to register.

Friday, September 20, 2024, at 11:00 AM ET / 8:00 AM PT
Click here to register.
See our public course schedule for locations and dates. For More Information On This Or Other Courses Contact Us

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