Command attention delivering a presentation.

Here are six key questions to answer when presenting a business case to help you win and keep attention throughout your presentation.

A compelling presentation should invoke change by its very nature. You want the attendees of your presentation to do or not do something. You want them to take action. We believe you should write the exact words of what you want to hear after your presentation, and it better be something more than “Great Presentation.”

Your opening should whet the appetites of your audience to listen attentively and participate throughout your entire presentation. How are you going to create a buzz from the very beginning? What will you say or do to make a positive impression and command attention? We recommend you ask yourself these six questions before beginning a business presentation for your customers.

1. What’s in it for me?

Think about it. What is the first thing you consider when listening to someone trying to sell you something? You are probably asking: “What’s in it for me? How do I benefit?” If you want to win their attention, you must answer this question as soon as possible for all in attendance.

2. Why should I listen?

Along the lines of what is in it for me, people ask themselves, why should I listen? Will this be relevant for me, or should someone else handle this? How will I profit by listening to this? Listening is hard. It takes effort and time. People don’t just willingly do it.

3. How long will this take?

People like structure. People are busy. They want to know if your words will be worth their time. They also want to know how long it will take. In business presentations, less truly is more.

4. What will I learn?

Another question many ask themselves before your presentation is, what will I learn or know afterward? What will I be able to do or understand after listening to you?

5. How will this impact us?

For many, they will want to understand how the implementation of your proposal will impact their organization. Let them know how their organization will benefit from what you are offering.

6. Will this be enjoyable?

All things equal, we are more engaged when having a good time. So make sure your presentations are interesting, interactive, and inspiring.