Persuasive Sales

Master the sales process.
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Persuasive Sales — Sales Concepts

Objectives

  • Set attendees apart from their competition.
  • Enhance the sales process to better uncover opportunities and win orders.
  • Guide attendees to view the entire sales process as part of closing.

Course Synopsis

At Sales Concepts, we believe there is no single “right” way to sell. Using our unique experiential learning methodology, we customize this program for the individual needs of each attendee. Persuasive Sales combines interactive workshops, theory, sales-call simulations, and instructor feedback.

Attendees learn by doing: they sell their products and services to Sales Concepts instructors portraying customers in three realistic virtual sales calls. These real-life scenarios are built from input provided by each attendee and their manager.

We emphasize that closing is integral to the entire process—not an event at the end. Each attendee receives individual feedback. Our goal is to prepare participants to win more orders and sell at their highest potential in a consistent, lasting way that works for them.

Topics Covered

The Sales Process
From initial contact through follow-up.
Customer Buying Styles
Understand and meet customer expectations.
Handling Objections and Closing
See objections as opportunities—not something to fear.
Asking Questions
Selling isn’t telling—questions reveal opportunities.
Account Management
Proactive vs. reactive selling; daily activities that yield results.
Selling Quality, Not Price
Business is seldom lost on price alone.
Communication
The crucial link between you and your customers.

Structure

  • Ten interactive online, one-hour sessions.
  • Three customized virtual sales calls via Zoom (or platform of your choice) with instructor feedback.
  • Tuesdays and Thursdays at 11:00 AM ET / 8:00 AM PT from to .

Price

$2,290 per attendee

Course Syllabus

  1. Session 1 — Introduction: Understanding how customers buy
  2. Session 2 — Recognizing customer styles via telephone and email
  3. Session 3 — Selling to different types of people
  4. Session 4 — Buying influences
Week of February 16, 2026 — First customized virtual sales call with feedback (One hour; date/time set with participant)
  1. Session 5 — Asking questions
  2. Session 6 — Active listening
  3. Session 7 — Handling objections
  4. Session 8 — Selling benefits
Week of March 9, 2026 — Second customized virtual sales call with feedback (One hour; date/time set with participant)
  1. Session 9 — Closing
Week of December 8, 2025 — Third customized virtual sales call with feedback (One hour; date/time set with participant)
  1. Session 10 — Course review and summary

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See our course schedule for more dates.

For more information on this or other courses, contact us.

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