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Unleash The Power of the Internet
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Program Length |
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Two days
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Class Size |
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Minimum of 8 and maximum 16 participants
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Objective |
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Efficiently use the resources available on the Internet to develop new sales opportunities with prospects and build stronger relationships with existing customers. |
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Structure |
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| Theory |
7.75 Hours
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| Personal Feedback |
Unlimited
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| Workshops |
6.50 Hours
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Topics Covered |
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| Social Networks |
How they work and how they help you sell
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| Search Engines |
How to get the most out of them
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| Twitter |
Stay in touch, 140 characters at a time
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| Directories |
Find the right people and information, fast
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| E-mail Campaigns |
How e-mail can help your customers buy
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| Blogs |
Become known as an industry expert
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| Your Personal Brand |
Build a unique online reputation
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Course Synopsis |
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Primary Goals: |
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- Effectively use the power of the Internet to find prospects with social networks, search engines, directories, blogs and twitter.
- Locate and develop pre-qualified prospects into customers using the vast resources of the Internet. Interact with and retain current customers. Build and foster ongoing customer relationships.
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Social Networks are not games anymore. Think about it. What do you do first when you want to buy something? Do you call a sales person or research it on the Internet? Time has come when a URL is just as important as a phone number. The world is not changing. It has changed and it will continue to change. Selling in the Digital Age will help your sales people maximize the power of the Internet, stay ahead of the curve and ahead of your competition. |
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Course Agenda |
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| First Day |
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Locate and Develop Prospects and Customers |
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8:00
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8:45
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Introduction and Assessment |
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8:45
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9:15
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Methods for maximizing the power of the Internet |
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9:15
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11:15
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Search Engines - Find what you need to succeed |
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11:15
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12:15
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Directories What's available and how to use it. |
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12:15
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1:30
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Lunch |
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1:30
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3:30
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Using social networks to find and develop prospects |
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3:30
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4:00
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Additional resources and trends |
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4:00
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Wrapping up - Individual training and workshops |
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| Second Day |
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Strengthen Ongoing Customer Relationships |
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8:00
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9:00
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Review |
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9:00
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11:00
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Blogging - How can it help you sell? Should you do it? |
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11:00
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12:30
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Your personal brand. How do your customers see you? |
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12:30
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1:45
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Lunch |
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1:45
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2:30
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Staying in touch with Twitter—It’s true strength. |
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2:30
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3:15
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Youtube can help you sell. |
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3:15
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3:45
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Staying in touch with e-mail |
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3:45
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4:30
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Etiquette on the Net—Some Do’s and Don’ts |
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4:30
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5:00
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Pulling it all together with a sales oriented home page. |
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5:00
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5:15
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Course Summary, Trends and how to stay informed. |
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5:15
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Optional Workshop |
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See our public course schedule for locations and dates.
For More Information On This Or Other Courses Contact Us
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