Selling In The Digital Age

Unleash The Power of the Internet

Program Length

Two days

Class Size

Minimum of 8 and maximum 16 participants

Objective

Efficiently use the resources available on the Internet to develop new sales opportunities with prospects and build stronger relationships with existing customers.

Structure

Theory
7.75 Hours

Personal Feedback
Unlimited

Workshops
6.50 Hours

Topics Covered

Social Networks
How they work and how they help you sell

Search Engines
How to get the most out of them

Twitter
Stay in touch, 140 characters at a time

Directories
Find the right people and information, fast

E-mail Campaigns
How e-mail can help your customers buy

Blogs
Become known as an industry expert

Your Personal Brand
Build a unique online reputation

Course Synopsis

Primary Goals:

Effectively use the power of the Internet to find prospects with social networks, search engines, directories, blogs and twitter.

Locate and develop pre-qualified prospects into customers using the vast resources of the Internet. Interact with and retain current customers. Build and foster ongoing customer relationships.

Social Networks are not games anymore. Think about it. What do you do first when you want to buy something? Do you call a sales person or research it on the Internet? Time has come when a URL is just as important as a phone number. The world is not changing. It has changed and it will continue to change. Selling in the Digital Age will help your sales people maximize the power of the Internet, stay ahead of the curve and ahead of your competition.

Course Agenda

First Day

	Locate and Develop Prospects and Customers

		8:00	-	8:45	Introduction and Assessment
		8:45	-	9:15	Methods for maximizing the power of the Internet
		9:15	-	11:15	Search Engines - Find what you need to succeed
		11:15	-	12:15	Directories What's available and how to use it.
		12:15	-	1:30	Lunch
		1:30	-	3:30	Using social networks to find and develop prospects
		3:30	-	4:00	Additional resources and trends
		4:00	-		Wrapping up - Individual training and workshops

Second Day

	Strengthen Ongoing Customer Relationships

		8:00	-	9:00	Review
		9:00	-	11:00	Blogging - How can it help you sell? Should you do it?
		11:00	-	12:30	Your personal brand. How do your customers see you?
		12:30	-	1:45	Lunch
		1:45	-	2:30	Staying in touch with Twitter—It’s true strength.
		2:30	-	3:15	Youtube can help you sell.
		3:15	-	3:45	Staying in touch with e-mial
		3:45	-	4:30	Etiquette on the Net—Some Do’s and Don’ts
		4:30	-	5:00	Pulling it all together with a sales oriented home page.
		5:00	-	5:15	Course Summary, Trends and How To Stay Informed
		5:15	-		Optional Workshop

See our public course schedule for locations and dates.
* Price Includes $200 Individual Training Program
For More Information On This Or Other Courses Contact Us