Maybe doing sales as always may be the wrong thing to do.
Practice does not make perfect unless what you practice is perfect. Dichotomy?
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Some say we are in recession. In our business, orders are down. Right or wrong, many managers say that training is the first thing to go. I am hearing, “We are focusing on selling, so training is on the back burner for now.” It may be that training should be a priority. Maybe doing sales as always may be the wrong thing to do. Practice does not make perfect unless what you practice is perfect. Dichotomy?
According to a recent survey about on-line privacy held by Pew International, 86% of Internet users worry about on-line privacy, yet approximately 50% say they give out personal information in exchange for a chance to win a sweepstakes or prize. People spill their guts for a package of trinkets. Dichotomy?
Sales is a numbers game. The more people you contact, the more likely you are to win an order. However, many sales people in tough times slack off and contact fewer people. They get preoccupied doing other things that need to be done and lose their focus on what needs to be done. Orders drop even more. Dichotomy?
Many people buy stocks when the market is going up and get all upset when it reverses. They sell to get out of the market as they accept huge losses. Dichotomy?
Nothing replaces common sense and stick-to-itiveness. One needs to think before one acts. In tough times, cut your costs, but be on the lookout for bargains that help relieve the problem. Make more calls, work harder, buy on dips, and realize your social security number is precious. Easy to say, but do what makes sense. Dichotomy?
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