by Don Sharp
Later, I was complaining to my father and he told me that possibly the reason there were no tickets was because of the way I looked. Admittedly, I did have numerous grease stains, my hair was over my ears, and I just didn’t look too good.
Well, I got a haircut, washed my hands and face, put on a decent looking shirt and trousers and went back. This time I talked to a different sales person. To make a long story longer, he gave me four tickets. My brother and I, along with our dates, enjoyed the concert.
Moral—How you look has an effect on how you are treated. Do you believe that?
At Sales Concepts we provide public and in-house training for many companies. We always wear suits when in front of customers. We feel we show respect for the attendees by looking as good as we are able.
Dress codes today differ from company to company. Be aware of what your company means by casual. Do you show respect for your prospect or customer by looking as good as possible?
Needless to say, if you are installing a machine that requires you to crawl under it, then a suit would not be appropriate! We think you should do your best to look good when with a prospect or customer. Every once in awhile you may be lucky like me, but most of the time you do not get a second chance to make a good first impression.
