Setting Goals and Objectives
by Ralph Moore
John T. Chambers, President and CEO of Cisco Systems, Inc., recently said in an interview published in Business Week that we are in a second Industrial Revolution, and that it will change every aspect of people’s lives. Companies that thrive will welcome change. He continues to say that future companies will not be just "brick and mortar," but that "click and mortar" will become a principal means of survival.

Goals, changes, and objectives are necessary to meet today’s challenges and opportunities in the global marketplace. As part of your action plan in your business environment, set goals. Make them realistic. Record them. Be sure to allow yourself some options if the need to change course arises. You will find that you will be more motivated, interested in the big picture, your job satisfaction will be obvious to your co-workers, and most importantly to your customers. Consider incorporating some of the subjects below into your life.

  • To listen to the customer
  • To ask questions
  • To recognize people’s behavior styles
  • To overcome customer objections
  • To close
  • To look and perform professionally
  • To follow-up


Normally there are two types of people in business—those who make things happen and those who wonder what happened. Prepare for the future. Set your goals and objectives today.

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