|
Treat the Internet as a supplement, not a substitute.
|
|
The impact of the Internet on your business will depend on you. The rate at which technology is growing is rapid. The Internet, one aspect of today's technology, will change the way companies (large and small) reach their customers. With the newest and most user-friendly aspect of the Internet, the World Wide Web, it will be necessary to communicate with its millions of users just to keep pace.
Sales
Convince potential clients to make a purchase. Influence them using a company web site to provide up-to-date product information and e-mail to follow-up.
Marketing
Make potential clients aware of your products and services.
Customer Service
Use the Internet to support sales before and after the purchase.
Research
Gather information on current and potential clients and your competitors. Knowledge is power. Once a company has a knowledge-based edge, it becomes more difficult for others to catch up.
Business needs
- The ability to deliver the right information, to the right people, at the right time.
- A culture that promotes the sharing of information.
- A cost-effective means to meet these objectives.
- Comprehensive information that is accurate, complete, and easily accessible.
Now they have it.....the World Wide Web.
Net Business
Marketing on the Internet
1. Make the Internet part of your company's existing plan.
Treat the Internet as a supplement, not a substitute. There are very few markets that offer enough technology penetration to allow a completely electronic exchange of information.
2. What is your competitive advantage?
Know before you plan your Internet projects so your efforts will reinforce them.
3. Outline how you are gong to communicate those benefits.
What Internet tools will you use? How will you distribute the information?
4. Determine what information you need to present and make it digital.
You might include contact information, data sheets and support materials. Keep it up-to-date.
5. Promote!
If you establish a web resource, it is only good if it is visited. Put you e-mail address and home page on your business cards, letterhead, advertisement, and brochures.
|
