Sales Concepts, Inc.
Selling From a Booth

Improve Performance and Results at Trade Shows

Course Description

Program:

The session is 10 hours in length. (8:00 A.M.-6:00 P.M.)

Class Size:

Maximum of 25 participants

Course Objective:

To learn and practice pro-active techniques that enhance productivity and effectiveness when selling from a booth.

Course Emphasis:

Perceptions - the influence of perceived value of your products and services.
Selling from a Booth - connecting, qualifying, recognizing, and closing the prospect or customer.
Selling Value - developing value statements that make your product or service worth the price.

Customer Interaction:

Each participant practices talking to a prospect or customer at the booth-Sales Concepts instructors portray these people. The attendees' managers tailor each situation for your product or service. You provide the people in your booth the opportunity to practice on us, not your customer or prospect. The sales people who sell value the best win The Best Booth Salesperson award.
Course Synopsis:
 We stress the do's and don'ts of the booth sales process. With booth sales, time is at a premium. Connectivity is of the utmost importance, as is qualifying, recognizing, uncovering, and resolving the real objection, and closing for a commitment. The course is challenging, competitive, thought provoking, tailored, and easily cost justifiable. We stress the do's and don'ts of the booth sales process. With booth sales, time is at a premium. Connectivity is of the utmost importance, as is qualifying, recognizing, uncovering, and resolving the real objection, and closing for a commitment. The course is challenging, competitive, thought provoking, tailored, and easily cost justifiable.

Course Agenda
Selling From a Booth - Trade Show Selling
8:00
 -
8:30
 Perceptions
8:30
 -
9:30
 Trade Show Selling Tips
9:30
 -
9:45
 Break
9:45
 - 10:15 Value Statement Preparation
10:15
 -
12:30
 Value Contest Workshop
12:30
 -
1:30
 Lunch
1:30
 -
4:30
 Booth Scenario (Video Taped)
4:30
 -
5:45
 Review of Booth Scenario Video Tapes
5:45
 -
6:00
 Presenting of The Best Booth Salesperson Award
This course is offered on an internal basis only.
For More Information On This Course Or Other Courses Contact Us
Sales Concepts, Inc. 610 Hembree Parkway, Suite 407, Roswell, GA 30076-3817 USA